Sergio Duran, 26, is an ardent fan of Würth. The bicycle mechanic has been working with Würth-brand tools at PROBIKE in Barcelona for ten years now. The Spaniard expresses his enthusiasm for German workmanship in a very special manner: He flaunts an enormous Würth open-end wrench on his forearm. And it is not just painted on, but rather tattooed together with the Würth logo.
. The tattoo extends from his wrist to his elbow: a statement for all eternity. Würth sales rep Ramon introduced Sergio to the product portfolio from Künzelsau once upon a time – quite successfully as one can see. Sergio has even posted a photograph of the motif on his Instagram account, taken by photographer Victor Mora.