What does it mean for Gaudrė to belong to the Würth Group?
For us, it meant being accepted into a big family of diverse companies with a broad international standing and a flawless organizational structure. Our company has possessed a high degree of expertise in the field of lighting since it was founded in 1991, and we have continued to expand on that knowledge ever since. Being part of the Würth Group offers us entirely new opportunities for our business operations as a lighting project designer. At the same time, we can now develop our business model on an international scale.
Did the acquisition change Gaudrė’s product portfolio?
Yes, but this has only had a positive impact. For example, as a member of an international group, we can now take advantage of contracts with international suppliers to enhance our portfolio for our customers.
What are the main priorities and unique selling points of Gaudrė?
We are experts for lighting and lighting control systems and therefore we know how great of an influence lighting can have on all areas of our lives: in the professional arena, outdoors, and also in the private sphere. Our activities focus first and foremost on the needs of our customers and projects. In doing so, we concentrate on finding and conceiving the best lighting solution based on design, efficiency and comfort. The final stage is then the sale and delivery of the appropriate lighting equipment.
Who ranks among your customers?
Our customers include architects and designers, but also building contractors with whom we collaborate for electrical project planning, light management and emergency lighting solutions. Furthermore, there are project developers, investors, general contractors—there are many different potential customers for us.
Where do the customers come from?
Before joining the Würth Group, Gaudre’s activities were confined to the Lithuanian market. Now, we have the opportunity to internationalize our business. A challenge we are happy to tackle.
Are the demands for lighting concepts different today than they were in the past?
The lighting industry has made the technological transition from conventional sources of light, such as light bulbs or fluorescent lamps, to digital LED lights. Lighting systems have become a key component of construction and interior design projects. Saving energy is an important keyword here. In addition to efficiency, durability and quality have also become major issues with regard to lighting.