When answering questions about his work, Jürg Ludwig says: “This is not a job. This is a passion that grows inside of me.” With this passion, 35-year old Ludwig and his entire family have come a long way: Being a native of Graubünden, Ludwig manages two very aesthetically designed Harley-Davidson shops in Maienfeld and St. Gallen. However, the passion of Jürg Ludwig and his father is not selling standard models of the US-American cult brand. What motivates them and makes them happy is the individual customization, the very own characteristics of a motorcycle – hand-made, exactly according to customer wishes.
Transfer the customer’s dream to the motorcycle
“The customer gets here with the idea of riding a bike, which is not normal,” Jürg Ludwig describes the starting point for each one the hand-made customized bikes. Then, his job is to grasp the customer’s dream and to transfer it to the motorcycle one by one. Far more than 500 times, Jürg junior and senior and their team have done this job and thus are counted among the most important Harley customizers in Europe, worldwide even. Jürg Ludwig junior goes as far as saying that no other customizer offers this kind of individualization based on original Harley-Davidson frames.
The son’s life’s work developed from the father’s passion
This passion, which for long has turned into a flourishing business, started with the father: Jürg Ludwig senior. As a tinsmith, he has always had a special relationship to the design of cars and motorcycles and at some point in time he started to screw and weld on his Harleys. It did not take long before it became clear that there was a market for these individual changes to the cult motorcycles – and that is how this success story started. Today, the father has withdrawn from daily business enjoying his free-time doing long motorcycle rides through America and the rest of the world.
Jürg Ludwig junior on the other hand is in the middle of expanding the business and regularly hires new mechanics, all of them being specialized on Harley-Davidson.
“Everyone of us lives for these motorcycles and this job.“
That makes the boss clear and leaves no doubt that Bündnerbike’s spectacular success is 100 % based on passion and perfection. “For this reason,” he says “we have been working with Würth for a long time.” In the cooperation with Würth he experiences the same attitude towards quality and customer orientation as he offers customers with Bündnerbike, plus the “very, very, very diverse product range.” A look at the Bündnerbike workshops proves how close the partnership with Würth is and shows that these two brands, whose top priority are quality and individual customer wishes, are the perfect match.